Telehealth SEO Co.
Dermatology SEO for telehealth skincare brands
Prescription skincare sits between medicine and beauty, and so does its search market. We help established online dermatology brands win both sides, with MD-authored content and claims that hold up.
- MD-authored medical content
- Written to LegitScript standards
- Health & medical link building
- From $5,900/month
Win every stage of the patient journey
Skincare patients compare ingredients, read reviews and study routines. Prescription brands have to compete with beauty publishers and influencers, while making claims a medical business can stand behind.
Understanding the concern
Hormonal acne causes, melasma, rosacea triggers, fine lines and texture.
Ingredient research
Tretinoin vs retinol, how to start tretinoin, tretinoin purge, spironolactone for acne.
Treatment comparison
Prescription vs over-the-counter skincare, custom formulas, online dermatology reviews.
Ready to start
Online dermatologist, prescription acne treatment online, tretinoin prescription online.
Why this category is hard to rank in
Competing with beauty media
Skincare searches are dominated by beauty publishers, retailers and influencers. A prescription brand needs medical authority they can't match, not more of the same content.
Cosmetic vs drug claims
The line between a cosmetic claim and a drug claim matters. Promising to change the skin's structure, or treat a condition, carries regulatory weight, and anti-aging copy is where it is most often crossed.
Custom and compounded formulas
Personalized formulas are a strong selling point, but compounded products aren't FDA-approved. Content has to describe them accurately.
Before-and-after expectations
Results photos and testimonials are powerful and heavily scrutinized. They need to be genuine, typical and backed up.
How we grow dermatology brands
Every engagement is fully managed, with a dedicated, licensed MD authoring your medical content.
- Concern-led keyword map. We map searches by skin concern and ingredient, from "hormonal acne causes" to "tretinoin prescription online", and prioritize what you can win first.
- MD-authored skin content. Your dedicated MD authors condition, ingredient and treatment content with the authority beauty media can't offer.
- Ingredient and routine guides. In-depth guides patients bookmark and share, built to rank and to move readers toward a consultation.
- Authority from health and beauty publications. Links and brand mentions from health, dermatology and beauty publications.
- AI search visibility. Structured answers that AI search tools cite when patients ask which skincare treatments work.
Claims your compliance team can defend
In this category, one careless claim can cost you your certification, your payment processor or your ad accounts. These rules are built into every page we write.
- Clear separation between cosmetic and drug claims.
- Accurate descriptions of compounded and custom formulations.
- Genuine, typical results imagery with realistic expectations.
- Side effects and suitability explained, including during pregnancy.
In sales in 10 months
Total store sales grew from $7,556 to $2,737,697, comparing April 2025 to January 2026 with the previous period, in a category where paid ads were not an option.
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Learn more →What happens on the call
- Your search gap. Where your competitors rank and you don't, and what that traffic is worth.
- Your compliance position. Where your current content creates risk, and what needs fixing first.
- A clear plan and price. What we'd do in the first 90 days, and what it costs.
No obligation. If we're not the right fit, we'll tell you.
Common questions
Can a prescription skincare brand outrank beauty publishers?
On the right terms, yes. Condition and treatment searches reward medical authority, which is something beauty publishers can't offer. We start there and build outward.
Do you write about compounded or custom formulas?
Yes, with accurate language that makes clear compounded products are not FDA-approved.
Can we use before-and-after photos?
They can work well when they are genuine, typical and presented with realistic expectations. We'll help you use them in a way that holds up.
Who writes the dermatology content?
A dedicated, licensed MD is assigned to your account and authors your medical content. Their details stay private between them and you.
How much does dermatology SEO cost?
Engagements start at $5,900 per month. Scope is set on your strategy call.